Operations • Leadership • Innovation

Make complex things work better.

I'm Brian Feliberty. I lead teams, solve operational challenges, and build practical systems that help people and organizations do their best work.

Portrait of Brian Feliberty wearing a navy blazer outdoors
People. Process. Progress.
Global leadershipLeading delivery across the U.S., UK, and Philippines, spanning six time zones
People-firstTeam development, accountability, and service
Hands-onAutomation, analytics, AI, and technical problem-solving
01 / What I bring

Leadership with a
builder's mindset.

Effective leadership is a combination of sound judgment, clear priorities, capable people, and systems that support execution.

01 / PEOPLE

Develop teams that can deliver.

Build trust, clarify ownership, coach emerging leaders, and create the conditions for consistent performance across locations and functions.

02 / OPERATIONS

Turn complexity into clarity.

Translate difficult operational problems into practical plans, measurable priorities, and workflows that people can actually follow.

03 / TECHNOLOGY

Use the right tools to move forward.

Apply data, automation, and emerging technology to remove friction and improve decision-making without losing sight of the people involved.

02 / Selected outcomes

Progress you can measure.

My work spans delivery performance, operational systems, client experience, and quality improvement. These examples come from my leadership work at SlideGenius.

Recent on-time delivery figures reflect monthly results during 2026; the 2025 year-end result was 92.1%. Customer satisfaction is a reported 2025 organizational outcome. Setup time reflects a later process improvement; the metric was eventually retired after the process became consistently reliable.

99%+
Recent on-time delivery performance

Above 99% in multiple recent months of 2026, improving on the 92.1% result reported at 2025 year-end.

<30 min
Average project setup time

Reduced from a formerly tracked 99-minute average to under 30 minutes; ultimately became reliable enough to stop tracking separately.

92%
Customer satisfaction

2025 year-end CSAT outcome in a high-touch creative delivery environment.

Global
Cross-regional delivery coordination

Leadership across U.S. teams in four time zones, the UK, and the Philippines, aligning people, capacity, and client commitments.

03 / Professional experience

Built around responsibility, not just a title.

More than 20 years of leadership experience across creative services, financial services, and branch operations. The common thread is helping teams deliver, customers succeed, and businesses operate better.

"The best operational solutions are the ones teams can sustain long after the initial fix."

I'm at my best where leadership, complexity, and meaningful change intersect.

Education
MBA, Finance, San Diego State University, 2010
BS, Criminal Justice Administration, San Diego State University, 2006
Aug 2022 – Present

Director of Client Relations & Operations

SlideGenius · San Diego
  • Lead an international organization of roughly 80 creative and delivery professionals.
  • Restructured delivery teams into a matrix model and strengthened operational guidance.
  • Develop workforce-planning, utilization, and customer feedback tools that support better decisions.
  • Administer Jira workflows and project tracking across the organization.
  • Guide enterprise client delivery and cross-functional improvement initiatives.
Jul 2021 – Jul 2022

Project Manager

SlideGenius

Managed 25+ projects per month across timelines, budgets, creative teams, and client expectations.

Nov 2020 – Jul 2021

Assistant Branch Manager

Sherwin-Williams

Directed daily storefront and warehouse operations at a high-volume Southern California location, including team training, inventory, and client relationships.

Jan 2007 – Dec 2019

AVP & Branch Manager

USE Credit Union

Led branch teams of 8–16, with responsibility for coaching, performance, service strategy, sales, and client retention.

Earlier career · 2001–2006

Financial Services

World Savings Bank · Bank of America

Advanced through customer service, sales supervision, and financial services roles.

04 / Operational turnarounds

Trusted when things need to change.

An important part of my career has been stepping into situations that need attention. Working alongside teams, diagnosing what is not working, and leaving behind stronger practices and more confident leaders.

The assignment is rarely just to fix today's issue. It is to build the capability for the team to succeed after I leave.

When operations needed fixing, leadership called me.

Supported turnarounds at roughly six additional San Diego-area branches beyond my own location, and traveled to Berkeley and San Jose for targeted improvement assignments. Coached incoming managers, addressed audit follow-up gaps, and helped teams establish sustainable operating practices.

Bringing standards across borders.

Traveled to the Philippines to work directly with delivery teams and local leaders, strengthen shared practices, and align execution across geographies while coordinating the broader organization across six time zones.

05 / Selected case studies

What happens when I
take on a challenge.

Three examples from financial services and global delivery. Explore the problem, my approach, and what changed.

01 / USE Credit Union · Operational turnaround

From failed audit to a sustainable recovery.

A Berkeley branch faced leadership turnover and a failed third-party audit. In three weeks, I helped establish consistent processes, trained an incoming operations officer, and prepared the team for a successful re-inspection.

The challenge

The branch manager was beginning maternity leave, the operations officer had departed, and an independent audit-preparation review had uncovered significant procedural deficiencies. I was asked to help stabilize the branch during this transition.

My approach

I reviewed findings, observed daily work before making recommendations, and interviewed employees to understand inconsistent practices. I introduced standardized checklists, reference tools, documented procedures, and practical controls. I also spent intensive time coaching the newly hired operations officer and helping the team adopt consistent routines.

Follow-up inspection: zero significant findings

Approximately one month after my three-week assignment, the branch passed its follow-up third-party inspection with zero significant findings. Several process tools I developed were later adopted more broadly across branches.

02 / SlideGenius & USE Credit Union · Technology innovation

Turning existing information into better decisions.

From a 12-month workforce forecasting model to department-specific AI agents and technology-forward banking, my focus is on useful systems that people can actually put to work.

Workforce forecasting

I built a rolling 12-month staffing model combining Jira data, three years of workload history, geographic and skill-based capacity, hiring and training lead times, attrition, and scheduled absences. Leaders can adjust assumptions to compare staffing scenarios. The model is in active use, and our CEO requested it for a broader organizational initiative.

Applied AI and enterprise systems

I administer Jira configurations, workflows, automations, and access within Atlassian. Using Rovo, I've built department-focused AI agents drawing on Confluence and active Jira information for functions such as project management, creative operations, HR, and legal. I've also trained teams on practical AI tools and participated in early AI-assisted quality review pilots.

Technology-forward banking

Before managing a new café-style credit union branch, I helped test advanced banking technologies and provided vendor feedback. In the branch, I proposed portable Microsoft Surface workstations, helped solve device and printing integration challenges, and trained employees to provide service throughout the open-format space.

The through-line

Across organizations, I find information and opportunities that are already present but underused. I turn them into practical tools, reliable workflows, and better-informed decisions without losing sight of the people who must use them.

Tools built for continued use

My workforce forecasting model supports current leadership planning. Earlier Excel-based operational tools I developed at the credit union remained in use years after I left. AI agent deployment continues to expand as teams adopt the new capabilities.

03 / SlideGenius · Global operations transformation

Building an accountable global delivery organization.

Operational leadership of an 84-person delivery function across the US, UK, and Philippines, establishing structure, planning, and communication practices to support reliable execution.

The challenge

As SlideGenius grew, informal project tracking and loosely defined responsibilities made it difficult to see true capacity, establish dependable deadlines, and assign accountability across US and Philippine teams.

Organizational change

I built a matrix-based delivery structure aligning teams to specific client portfolios, with clearer ownership of production planning, client communication, and escalation. I introduced capacity and time planning through Atlassian Tempo, plus Jira workflows and setup processes that made work more visible and predictable.

Leadership across borders

My department provides operational leadership for an 84-person delivery organization, coordinating across four US time zones, the UK, and the Philippines. I invested in developing emerging leaders, created opportunities for cross-time-zone collaboration, and visited Makati and Bacolod to strengthen relationships and understand local operating practices.

Lasting systems

Clearer accountability, shared planning practices, and defined escalation pathways helped teams forecast workloads, make realistic commitments, and address problems earlier. I also helped establish a measurable customer satisfaction program.

99%+ recent on-time delivery · 92% CSAT · project setup under 30 minutes

On-time delivery exceeded 99% in multiple recent months of 2026, following a 92.1% result at 2025 year-end. CSAT is a reported 2025 organizational outcome. Setup time reflects a later process improvement, reduced from a previously tracked 99-minute average; the metric was eventually retired after the process became consistently reliable. These are organizational results supported by the teams and systems I led.

Selected examples are based on my direct work and reported organizational outcomes. Descriptions focus on operating approach and results rather than proprietary internal details.

06 / Technology & innovation

Building the systems behind better outcomes.

Technology has been a through-line in my leadership career. It is not just something I use, but something I configure, create, and integrate into day-to-day operations.

Workforce intelligence

Forecasting staffing needs

Designed an integrated staffing and capacity forecasting model that combines expected business volume, hiring lead times, training ramp-up, attrition, and available workforce capacity to help leadership anticipate needs and make informed decisions.

Custom operational planning tool
Systems administration

Jira, workflows & IT

Serve as a Jira administrator, designing workflow configurations and project tracking systems. Also support company systems administration as one of two primary internal IT experts, connecting operational needs with practical technical solutions.

Configuration · Integration · Troubleshooting
Financial services innovation

Leading a technology-first branch

Selected to lead a newer café-style credit union branch featuring an open floor plan, tablet-equipped staff, cash automation, and advanced self-service terminals with remote officer access. Helped configure and support the technology while leading the people and service model around it.

Digital service delivery · Branch technology
Applied AI & automation

From experimentation to workflow

An early adopter of AI tools, bringing them into real work processes. Piloted AI-assisted content proofing to catch errors that traditional reviews missed, while reducing the manual time needed for review and corrections.

Practical adoption · Quality improvement
Independent project / Personal technology

BF-01 Mission Control

A personal Windows and mobile dashboard project exploring live telemetry, secure device communication, system monitoring, and operational interfaces. A demonstration of hands-on curiosity, not a commercial product.

BF-01MISSION CONTROL
07 / Let's connect

Good conversations
start here.

Interested in discussing leadership, operations, transformation, or an interesting problem worth solving? I'd welcome the conversation.